November 2016 17
By Sasha Souza
High-end events with live music, video and lighting require special technical expertise.
they're a part of the festival and putting it on," she
said. "And they're all rooting for us to make it suc-
When the Special Events Company produced
the Democratic National Convention Welcome
Event in 2012, it asked a local middle school to
design centerpieces based on social issues the
students cared about, such as pollution, child-
hood obesity and same-sex marriage. The results
"That was a win-win for everybody," said Berry,
"because it brought the community into the event,
exposed kids to the political process and gave the
schools some revenue. And it actually created
massive talking points for the attendees."
8. Get local businesses involved.
"We try to get sponsors excited about the event,"
said Grogan. "It's all about giving them a return
on their investments."
She described how a local water bottling com-
pany was hesitant to donate to her annual Brews
and Blues Festival, so she asked them to set up two
hydration stations at the event. "They were
thrilled," she said, "because it provided exposure
for the company as well as a fun opportunity to
interact with the community."