Small Market Meetings

NOV 2016

The Newspaper for Smaller Cities, Facilities and Planners.

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November 2016 17 By Sasha Souza High-end events with live music, video and lighting require special technical expertise. they're a part of the festival and putting it on," she said. "And they're all rooting for us to make it suc- ceed." When the Special Events Company produced the Democratic National Convention Welcome Event in 2012, it asked a local middle school to design centerpieces based on social issues the students cared about, such as pollution, child- hood obesity and same-sex marriage. The results were inspiring. "That was a win-win for everybody," said Berry, "because it brought the community into the event, exposed kids to the political process and gave the schools some revenue. And it actually created massive talking points for the attendees." 8. Get local businesses involved. "We try to get sponsors excited about the event," said Grogan. "It's all about giving them a return on their investments." She described how a local water bottling com- pany was hesitant to donate to her annual Brews and Blues Festival, so she asked them to set up two hydration stations at the event. "They were thrilled," she said, "because it provided exposure for the company as well as a fun opportunity to interact with the community."

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