Small Market Meetings

MAR 2017

The Newspaper for Smaller Cities, Facilities and Planners.

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www.smallmarketmeetings.com 24 Hospitality Showcase By Kristy Alpert F ew destinations have been as wildly underestimated as the Great Smoky Mountains have been throughout his- tory. When the logging era of the 1900s threatened to destroy the area's forests and disrupt its settlers, a few resilient men fought to reclaim the land. On September 2, 1940, President Franklin D. Roosevelt himself dedicated the land as a national park. No one believed that the daughter of an Appalachian tobacco farmer would ever be known beyond the hills of Tennessee, but in 2011, that same little girl, Dolly Parton, walked across the stage to receive her Grammy Lifetime Achievement Award. So when the 2016 wildfires raged through the forests of Tennessee's Great Smoky Mountains National Park, it was easy for the rest of the world to write off the resort area as a lost cause. But again, the region defied the odds, as Dollywood's DreamMore Resort and Spa stood untouched by the fires and acted as a safe refuge for the many teams of firefighters and locals who came to fight the fires in the weeks following the flames. The Dollywood DreamMore Resort was based on Parton's longtime dream of being able to share the unmatched hospital- ity and unassuming charm of the Smokies with guests from around the world. Her dream was that the resort would become a retreat for families and groups looking to gather together and enjoy the beauty and adventure of the area. In July 2015, her dream was realized when the resort opened in Pigeon Forge, Tennessee, adjacent to the Dollywood theme park and Dollywood's Splash Country water park. Today, the resort features 300 rooms and suites, an indoor and outdoor resort pool complex, a spa, a full-service farmhouse- style restaurant and 6,000 square feet of indoor meeting space that acts as the home base for many events and meetings. Guests are greeted by a wrap-around porch lined with wooden rocking chairs and enjoy access to complimentary Wi-Fi throughout the hotel, as well as exclusive privileges at the nearby parks, includ- ing complimentary door-to-door transportation. The resort's amenities and stunning location make it a wonderful all-in-one destination for gathering with friends, colleagues and loved ones. Dreams Alive in the Tennessee Smokies Photos courtesy Dollywood's DreamMore Resort

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