Small Market Meetings

APR 2017

The Newspaper for Smaller Cities, Facilities and Planners.

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April 2017 13 "Many of our groups often desire to be in a prime location at a peak time of year," said Eble. "By making a slight change to date and/or pat- tern, we've been able to fit more of a lead time for the hotel, which allows them to offer sometimes drastic differences in rates and conces- sions that they cannot offer even just days earlier or later." Provide Different Price Packages Because religious meetings are typically more price sensitive, giving attendees a variety of package deals can also draw more interest to the event. "You'd be surprised what people are willing to pay for a memorable experience," said Ware. She described one faith-based women's conference that offered sev- eral different price options during registration. The VIP option enabled guests to attend sessions in a hotel with catered food service, and the Price sensitivity might lead religious groups to book venues outside of traditional convention centers or conference hotels. Centrally located and insanely affordable, Nebraska's capital has the venue selection, entertainment value, small-town hospitality, and big-city amenities that planners and attendees come home raving about. The status quo doesn't get to be extraordinary. But you do. CARPE DIEM CONFERENCE DE Plan for more at lincoln.org/meet . Courtesy Jim Cullumber

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