Small Market Meetings

APR 2017

The Newspaper for Smaller Cities, Facilities and Planners.

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April 2017 Ap ril 201 7 9 NAME Loren Gold TITLE Executive Vice President ORGANIZATION Greater Raleigh Convention and Visitors Bureau LOCATION Raleigh, North Carolina BORN Chicago EDUCATION Arizona State University, Bachelor of Arts in organizational communication CAREER HISTORY National sales manager for Marriott International; director of national accounts for Wyndham Hotels and Resorts; director of sales, then executive vice president for the Greater Raleigh CVB FAMILY Married to wife, Molly, for 26 years. Three children — Sam, 21, Christopher, 19, and Abigail, 13 — and two dogs: Lord Stanley, a Cairn terrier, and Teddy, a lab-husky mix. HOBBIES Travel that includes sports, great food and places off the beaten path; playing golf; and cooking barbecue • Source your meeting RFPs to an unbiased, local destina- tion expert from your preferred city's convention and visitors bureau — not just a resource for big citywide meetings but all meetings. Whether it's 25 people or 2,500, CVBs can offer insight into all your hotel and facility options, including some great independent hotel options sometimes overlooked when focusing just on the top lodging brands. • If you choose not to source the lead through the CVB, at least copy the CVB so you can access the latest information on the destination's unique experiences, receive assistance with local service vendors, employ tools to measure the economic impact of your meeting and utilize strong marketing resources for meeting attendance promotion. • Work with a CVB to connect to local knowledge and the intellectual capital community of any destination. It is a great resource for planners to access speakers, sponsors, exhibitors and local-industry-specific content. Executive Profile Meeting Tips from Loren Gold

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