Small Market Meetings

MAY 2017

The Newspaper for Smaller Cities, Facilities and Planners.

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B e e r a n d D o u g h n u t s May 2017 23 A costumed interpreter showcases traditional African American foods at Old Salem. Courtesy Old Salem Museum & Gardens In just one day, more than 300 volunteers from 80 companies donated nearly $50,000 in volunteer labor hours to national and state parks in New York and New Jersey. Ad space generously donated. Find out more at TourismCares.org Join forces with 160+ member companies and 13,000+ travel professionals to amplify your giving and marketing, and inspire your employees. GIV E BETTE R TOGETHE R a f a m i ly o f br a n d s hearth cooking a small edible, learn a period craft and explore Old Salem behind the scenes. Another Winston-Salem team-building choice teaches West African drumming to meeting attend- ees, either to launch and underscore the intent of a gathering or to celebrate success at its close. Customizable according to a corporate group's focus, Sewa Beats uses the metaphor of music to help audiences experience business skills such as leadership development, interpersonal communica- tion, change management and conflict resolution in a new context. "Drumming provides a different way of breaking through," said Glenn Gautier, executive producer for Sewa Beats. "Afterward, each person, no matter their company position, has a connection with all the others who experienced it. We often hear people saying, 'I'm never going to forget this.'" A 20-minute drive from downtown, the lush Yadkin Valley is known for its wineries and vine- yards. Groups of 20 to 50 attendees can enjoy an unforgettable team-building experience in the roll- ing hills surrounding Divine Llama Vineyards on a llama trek followed by a wine tasting. "Llamas have tons of personality," said Dana Dalton, tasting room manager. "People bond with them." Beer and Doughnuts As the birthplace of North Carolina's first micro- brewery distillery — Single Brothers' House in Old Salem — Winston-Salem knows a thing or two about suds. Groups can bond with beer at Foothills Brewing, makers of wildly popular Sexual Chocolate Imperial Stout. Here, up to 35 people can learn how to make craft beer and, of course, sample it at its 45,000-square-foot main brewery and 28-tap tast- ing room. "We pride ourselves at being good community members," said Ray Goodrich, marketing director. "We have an IPA series based on Winston-Salem's charitable needs. Customers seem to appreciate that." Attendees will appreciate Winston-Salem's his- toric foodie roots as the 1937 birthplace of Krispy Kreme doughnuts on a downtown Tour de Food meeting chefs and tasting ginger cookies and butter sugar cakes on the Moravian Culinary Trail. Schroeder smiled as he summarized his city's appeal: "Meeting planners that come to Winston- Salem for site visits and FAMs are surprised at all we have to offer. It's part of our Southern Wake-Up Call. Not only do you get phenomenal Southern hospitality, but we have an amazing array of ame- nities at a great price point."

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