Small Market Meetings

JUL 2017

The Newspaper for Smaller Cities, Facilities and Planners.

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Page 13 of 45 12 Industry News Myrtle Beach Marriott Unveils a Transformed Resort L'Auberge Del Mar Completes Beach-Inspired Renovation MYRTLE BEACH, South Carolina — The Myrtle Beach Marriott Resort and Spa at Grande Dunes, rising high above the Atlantic on the northern end of Myrtle Beach, has announced the completion of its $14 million makeover for the summer season. The Marriott's massive remodeling project, which began in October 2016, showcases 405 revamped guest rooms that were redesigned to include contemporary furniture, including DEL MAR, California — L'Auberge Del Mar, located in San Diego's coastal North County region, has put the finishing touches on the renovations of its 121 guest rooms, public areas and meeting spaces, emerging with a contemporary look masterminded by renowned Los Angeles interior designer Barclay Butera. Courtesy Myrtle Beach Marriott The Myrtle Beach Marriott Resort and Spa at Grand Dunes has undergone a $14 million renovation. chests, mirrors, artwork, closets, desks, chairs and beds. All rooms now also contain new 50-inch smart TVs. Guest room bathrooms were replaced with new walk-in showers, mirrors, fixtures, commodes and lighting. The hallways on the resort's 11 floors were recar- peted and updated as well. "We believe our guests will be pleased and delighted with these renovations," said Cindy Hull, director of sales and marketing for the "Our goal was to create a casual, beach-inspired ambiance that allows our business and meetings guests to unwind and revel in their surround- ings," said Bob Harter, director of sales and marketing. "Our latest upgrades take a cue from the surf, sand and sun." The new designs, inspired by the hotel's oceanfront location, were done with Butera's characteristic modern beach flair, marked by clean, transi- tional "coastal chic" decor with fresh ocean blues and sea-glass greens. A centerpiece of the renovation is the more than 10,000 square feet of indoor meeting space, which encom- passes two ballrooms with terraces and six distinct meeting rooms. According to Butera, who first redid the resort in 2008, the refurbished meeting areas are now in coastal blues, soft greens and crisp white. "We brightened and freshened up the decor while maintaining its existing look and feel," he said. Myrtle Beach Marriott Resort and Spa. "The Myrtle Beach Marriott has always set a high standard among the oceanfront hotels here along the Grand Strand, and these upgrades will define a new benchmark of luxury mov- ing forward." The resort offers high-end amenities and features. On the corporate end of the spec- trum, there is 45,000 square feet of contempo- rary meeting space, as well as gourmet cater- ing options, modern audiovisual equipment, a business center and high-speed internet. Located in the exclusive Grand Dunes area, the resort is designed with elegance, flexibil- ity and fun in mind. The upper and lower pool decks offer additional landscaped space for outdoor receptions by the ocean. With 60 miles of pristine coastline to explore, Myrtle Beach also offers plenty of recreational activities. Guests can play golf, have fun at the many entertainment attrac- tions, dine in the "seafood capital of South Carolina" and shop, or they can stroll along the 1.2-mile oceanfront boardwalk and enjoy the natural setting. Other meeting space renovation highlights are the following: • New light fixtures offer a modern take on traditional chandeliers with hanging crystals that form circular, razor-shaped edges toward the center. • Custom golden-hued, pebble-motif car- peting is rich in pattern and texture and complements a variety of event decor. • Custom Barclay Butera wallcovering shows a modern geometric design in neutral cream tones. • Large custom mirrors add light, depth and drama. The renovations come on the heels of a recently announced partnership with artist Aaron Chang, a photographer known for his colorful and dynamic surf and ocean images who is showcasing some of his works throughout the resort. Furthering the resort's beachy appeal is a new live TV feed of the Pacific Ocean that welcomes guests and anchors the lobby's front desk area. Courtesy L'Auberge Del Mar Meeting groups can hold events on the Ocean Terrace at L'Auberge Del Mar near San Diego.

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