Small Market Meetings

JUL 2017

The Newspaper for Smaller Cities, Facilities and Planners.

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Page 17 of 45 Managing Meetings 16 Creatacor helps exhibitors design booths that take advantage of current technology. Courtesy Creatacor/Baker PR Market the app in advance. Once planners design an app, the next step is creating incentives for attendees to use it. Attendees need to know how to download it, what it involves and how it will supplement their event experience. "Most clients have learned that you can't just create the app and call it a day," said Brown. "But if you tell attendees, 'This app is how we're going to provide questions to speakers during presenta- tions,' or 'This involves a game where you can score points and potentially win an iPad,' then you've given people a reason to download it." According to Martin-Bilbrey, it is ideal to begin promoting the app three to six weeks in advance, working it into the email marketing campaign that typically precedes events. The emails could pro- vide a quick-start guide or snapshots of the app's key features so attendees feel comfortable using it. This is also a good opportunity to supply an incentive, such as saying the first 100 people to download the app will get a chance to win a free dinner at a local restaurant. For one event, the hosting company sent out a humorous video of its CEO trying to set up the app while others in the office made helpful suggestions. "It was funny and relatable, and allowed attend- ees to see it as another great tool," said Martin- Bilbrey.

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