Small Market Meetings

JUL 2017

The Newspaper for Smaller Cities, Facilities and Planners.

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July 2017 19 A Creatacor booth uses multiple computers and video screens in a 360-degree format. Courtesy Creatacor/Baker PR Add a little competition. Everyone has a competitive side, so it is no surprise that one of the most effective ways to spur participation is to include a contest or game. During one event, Law described how they incorporated a horseracing game into the app and featured a leader board so attendees could compare scores throughout the day. At the end of the event, the player with the highest score won a prize. Another popular type of competition is a bingo-style checklist, where attendees com- plete certain actions to earn prizes. "Let's say you've got 300 pharmaceutical sales reps in town for three days who don't know each other very well," said Brown. "You can create a buffet list of items on the app like, I want them to download learning mate- rials, take quizzes, send a message to each other, tweet about a meeting — these are the things I want people to do. Then those points accumulate and people can see where they are on a leader board." This activity often encourages attendees to interact as they compete, so it can serve as a great ice breaker. Participants who complete the most tasks receive an award, such as din- ner with the CEO.

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